Hi, I’m Melanie
I am a marketing and growth strategy consultant passionate about building brands, leading teams, and generating impact. If you’re looking for assistance with building and growing your brand, I’d love to connect with you.
I am on a mission to help leaders build stronger, more impactful brands.
Let’s work together.
Capabilities & Expertise
Brand Development & Brand Identity
Are you launching a new brand? Are you interested in rebranding? Perhaps you are noticing a lag in your brand’s visibility and customer response but you aren’t sure why. Our team will work with you to assess and diagnose your brand’s health, content strategy, customer journey and more. Most importantly, we will work with you to strategize for next steps.
Team Development & Coaching
Do you have an in-house marketing team you want to level-up? Are resources limited? High profile conferences and leadership trainings can be cost prohibitive for many small businesses. Bring in a seasoned professional for a fraction of the cost without sacrificing results. I will work with you to create a tailored training and development plan for your team, and can support delivery of this training plan as well.
Marketing Strategy & Implementation
Every business needs a strong marketing strategy and brand presence, regardless of the size or scope of the company. In many cases, it is not possible to bring all necessary marketing skills in-house. Our team will come alongside you to help develop a plan that will work for you, and also be ready to implement the day-to-day tasks needed to keep your brand strong.
Research & Data Analysis
Do you have needs for garnering a deeper understanding of your customer base, market segments, business processes, or other critical data points within the organization that will help improve your overall operations and firm success? Proficient in both quantitative and qualitative research methods, I can work with you to gather the information you need to help make better business decisions that are data-driven.
Growth Strategy &
Innovation
If your business is running smoothly and effectively, but you are looking for areas to expand and grow, this service may be for you. Our team of professionals will analyze your revenue patterns and help identify areas for profitability and process improvements, while also innovating on product and service offerings, market penetration, and more.
Social Impact & Community Involvement
In today’s world it is more imperative than ever for companies, individuals, and communities to collaborate and get involved in addressing the world’s most pressing social challenges. Many companies have made great headway, while others are questioning where and how to begin. If this sounds like you, let’s work together to formulate a strategy that will generate impact while also safeguarding your bottom line.
